The complete guide to selling on CanGerard

1Before you start: what you need

This guide walks you, step by step, from creating your seller account to publishing your first products and managing orders on CanGerard, the online marketplace for Catalan products.

Onboarding has five main milestones, and the first is the one that matters most: at sign-up you get everything done (store, shipping and tax details), so the rest unlocks on its own with the team’s review:

1. 1Create your seller account: the store profile, the shipping origin address, your tax details and your personal details. Once this step is done, everything is ready to sell.
2. 2Choose your subscription plan in the chooser shown right after registering: a free 14-day trial with a card. From 1 October 2026 an active subscription (or the founding sellers’ lifetime-free account) is required for your store to be visible.
3. 3Verify your email address. Until you do, you won’t be able to save anything in Seller Central.
4. 4The CanGerard team reviews and approves your store: your catalogue becomes visible and, because your tax details were saved at sign-up, customers can buy from day one.
5. 5Create your products and publish them. With templates, the next ones take moments.
6. 6Set up payments with Stripe to receive your earnings in your bank account. You don’t need it to publish or to sell: earnings accumulate and are transferred once you complete onboarding.

Documents and details to have ready

2Create your seller account

How to reach the sign-up page

1. 1In the secondary navigation bar, click Sell on CanGerard. This opens the commercial page /en/sell, with the plans and the launch offer. From there, click Register as a seller.
2. 2In the footer, under the “Sell with us” column, Become a seller leads to the same commercial page.
3. 3If you already have a buyer account, the account menu has the shortcut Start selling on CanGerard, which goes straight to the form.

Every route ends at /en/seller/register, the Sell on CanGerard page.

The form, field by field

1. 1With every required field filled in, click the yellow Register your store button.
2. 2While it processes you’ll see One moment…. Don’t click again or reload.
3. 3When it finishes, you land directly in Seller Central: first you see the subscription plan chooser (14-day trial; you can also continue without subscribing yet) and then the Shipping centre with the welcome box. Your store is left in the “Pending review” state, and you receive the verification email “Confirm your email on CanGerard”.

If you are already a buyer: upgrading your account

If you are signed in, the title becomes “Turn your account into a seller account”. Just fill in the store profile, the origin address and the tax details, accept the seller terms and the billing agreement, and click Create your store.

Common errors

3The seller subscription (from 1 October 2026)

From 1 October 2026, keeping your store and products visible on CanGerard requires an active seller subscription or a lifetime-free account. It is the platform’s only fixed cost: the 10 % commission per sale is the same on every plan, and there is no other fee.

The 14-day trial and how to start

1. 1Right after registering, Seller Central shows you the plan chooser (it is always available under Subscription in the menu too). Pick monthly or yearly: both prices are shown before VAT with the total next to them.
2. 2Click Start the 14-day trial. You go to Stripe’s secure page to leave a card: nothing is charged during the trial, but the card is required so billing can start by itself when the trial ends.
3. 3Back on CanGerard the page shows “Subscription activated” and the Trial status with the date of the first charge. You also get a confirmation email.
4. 4Unless you cancel first, the first charge for your plan is made on the day the trial ends and then every month or every year. For each charge you receive the invoice by email (it is on the same page too).

The Subscription page

• Status: free for life, trial, active, cancelled (active until the period ends), payment overdue, ended or no subscription.
• Plan, price and dates: the end of the trial (first charge), the renewal date or, if you cancelled, until when it stays active.
• Payment method and receipts: opens the Stripe portal to change the card or see receipts.
• Cancel subscription and, if you change your mind before the period ends, Resume subscription.
• Payment history: every charge with its amount (net + VAT), the period it covers and the PDF invoice issued by CanGerard.

Cancelling the subscription

You can cancel at any time from Subscription. The cancellation takes effect at the end of the period you already paid (or of the trial): until then everything stays the same and the unused part is not refunded. The day after, your store and products stop being visible to buyers until you subscribe again.

4Sign in and verify your email

Access to Seller Central

Seller Central has its own sign-in at /en/seller/sign-in.

1. 1Enter your Email address.
2. 2Enter your Password.
3. 3Click Sign in.

Forgotten your password

1. 1Click Forgotten your password? (next to the password field).
2. 2Enter your account’s email address and click Send the link.
3. 3Open the email, type your New password and confirm with Save new password.

Verify your email address (essential)

Until you verify your email, the notice “Confirm your email address” sits at the top of Seller Central and you won’t be able to save anything: no fiscal details, no products, no shipping methods, no store profile. Open the verification email and click the link. If you can’t find it, click Resend email in the notice itself.

5The dashboard and the “Pending review” state

The onboarding screen

Right after registering, the Dashboard shows the yellow “Pending review” badge, the title “Your store is under review” and this explanation: “Thanks for registering! Everything is in place: your store and tax details have been saved. Our team is now reviewing your application and we will let you know once it is approved. In the meantime you can start preparing your products.” Below it sits the checklist:

1. 1Seller account created: done.
2. 2Tax details completed: done, because you provided them at sign-up itself.
3. 3Shipping set up: done once you go through the Shipping centre (it is the welcome screen) and save anything or confirm with My shipping is set up; otherwise the Go to the shipping centre button takes you there.
4. 4Choose your subscription plan: done if you already started the trial (or have the free account); otherwise the See the plans button takes you to the chooser.
5. 5Review by the CanGerard team: in progress. “We’re reviewing your application. Once approved, your catalogue becomes visible in the store.”

Seller Central navigation

To the right of the header are the notification bell and the Sign out button.

6Review and edit your tax details

Your fiscal details are what appears on your invoices and are what lets you sell. You normally provided them at sign-up: the Tax page in the menu is where you review them and update them when they change (address, contact email, VAT regime…). If your profile was created by the CanGerard team and they aren’t there yet, this is where you complete them; while any are missing, your products show in the store but nobody can buy them, and the Dashboard shows the notice “You can’t sell yet. Complete your fiscal details →”.

The “Tax details” form

1. 1Fill in the required fields and click Save details. You’ll see “Tax details saved.”

The VAT regimes

7The third-party billing agreement

When a customer buys from you, cangerard.cat automatically sends them the purchase receipt (or the full invoice, if they request one) on your behalf, and sends you a copy. To make that possible, the law (art. 5 of RD 1619/2012) requires a prior agreement in which you, as the seller, authorise us to issue those documents for you: the third-party billing agreement.

You already accepted this agreement at sign-up: it is the checkbox “I authorise cangerard.cat to issue and send, on my behalf, the purchase receipts and invoices for my sales…” on the registration form. It is a formality: all it does is let us send the receipts for your sales on your behalf. Without it, though, we could not legally issue any sale document for you.

8The team’s approval

The review starts the moment you register and doesn’t depend on any other step. When the team approves your store, you’ll receive a notification (in-app and by email) and your catalogue becomes visible in the store: the products you have ready can be published, anyone can view your public store and, because your tax details were saved at sign-up, customers can buy from day one.

Possible store states

9The store profile and the origin address

Go to My store. There are two cards: the public profile and the shipping origin address.

Public profile

1. 1Edit the fields and click Save changes. You’ll see “Your store profile has been updated.”

Shipping origin address (required to publish)

The second card holds Street and number, Postal code, City or town and Comarca or province: where you will ship orders from. We need it to price shipping and generate labels, and without it no product can be published. If it’s missing, the Dashboard shows the notice “Origin address missing.” Save it with Save origin address.

Once your store is approved, the View public store link appears at the top, opening your page exactly as buyers see it.

Vacation mode

On the same page sits the “Vacation mode” card: pick From and Until and click Set vacation. During those dates (inclusive), your catalogue stays visible but nobody can buy: the product page shows a friendly notice with the dates of your absence. The day after the end date everything reactivates on its own, or come back earlier with Reopen the shop. Remember to prepare pending orders before you leave: the 4-business-day countdown doesn’t take holidays.

10Set up shipping (the Shipping centre)

Under Shipping you find the Shipping centre, in three parts: the Can Gerard shipping variants you offer, your own methods and the shipping comments. At checkout, buyers only see what you have switched on. Can Gerard shipments are charged to the buyer from our rate by parcel weight and volume, with no commission for you.

The Can Gerard shipping variants

Each variant is an end-to-end service: it defines how the parcel reaches us and how the buyer receives it. Switch on only the ones you can serve (at least one must stay on) and switch off any that does not suit you. By default only home collection is on.

Your own methods (three, fixed)

Below the variants there are three own methods, no more: switch on the ones you offer, set the price and the estimated delivery time (mandatory for anything you ship yourself) and click Save. No names or rules needed.

On what you ship yourself (door to door, refrigerated and the free shipping you send yourself) you can limit the Delivery area: Everywhere we ship or Only some comarques, then tick them in the list (grouped by area; All picks a whole area). Buyers whose address is outside those comarques don't see that method, and if an order leaves them no option for your part, at checkout we tell them which comarques you deliver to. If your store only ships with its own methods and all of them have an area, your product pages state which comarques they are delivered to.

What the buyer pays for an own method is entirely yours, commission-free: it is settled with your earnings and included in your sale invoice (Seller Terms, clauses 11.3 and 11.4).

Shipping comments

At the bottom of the page there is a comment log shared with the CanGerard team: write anything we need to know to handle your shipments (which hours suit collection best, how to access the premises, the days you close). We read it every time we book one of your shipments and try to pass it on to the carrier, although door-to-door carriers come when they can. We can leave notes for you there too.

11Create your first product

Go to Products and click New product. The Create a product form opens, organised in cards. You can save at any time: with the Active product switch off, it is always saved as a draft, however incomplete.

Basic information

Origin and its verification

An admin reviews the origin you pick before showing the badge to buyers. Until then the product carries no badge. In the product table you’ll see “Origin verified” (green) or “Pending review” (amber). If you change a product’s origin, it is reviewed again.

Images

The Images card sits right below the basic data. Click Add an image and upload up to 6 files (JPG, PNG, WebP or GIF). Reorder with the arrows, and the first one becomes the main image. Photos are compressed automatically in the browser, so you can upload them straight from your phone. These images are shared by every variant: they are what buyers see on the listing and in product lists. If a format has a photo of its own, upload it inside the variant: it is shown only when the buyer selects that variant.

Variants (formats of the same product)

The Variants card sits right below the basic data. If the product sells in several formats (e.g. coffee in 250 g, 500 g and 1 kg), click Add a variant and create one per format, each with its label (CA/ES/EN), price, stock, weight and dimensions, net content and image. You only enter this data on each variant: as soon as you add the first one, the product-level price, stock, shipping and net-content fields disappear (and whatever you had typed moves into the first variant). On the listing, the price shown is the lowest variant price and the stock is the sum. Each variant has its own stock (and can be unlimited). The parcel weight and dimensions and the net content are shared by every variant by default: you type them once in their sections and they are copied to each variant; if they differ (e.g. 250 g and 1 kg), switch the section’s selector to “per variant” and fill them in on each one.

Shipping data (required to publish)

We need the real weight and dimensions of the packed product: Weight (g), Length (cm), Width (cm) and Height (cm). Carriers bill by volumetric weight, so this determines the real cost. Experiences don’t ask for it. With variants, they are entered once (shared) or on each variant. Always round up: the shipping price and the transport we book come from this data, and if the carrier finds more weight or volume, the difference may be re-charged to you (Seller Terms, clause 13.6). The form reminds you with an amber box.

Net content (required for food)

Enter the Amount and the Unit of the content without packaging so we can show the unit price (€/kg or €/l). For food it is mandatory and needs a measurable unit: g, kg, ml or l (the “unit” option can’t produce a €/kg price and the system won’t accept it there). With variants, net content is entered on each variant (for food, on all of them).

Compliance and safety

Food information (Reg. 1169/2011)

In food categories a dedicated card appears: Ingredients (required, at least in Spanish), Allergens, Storage and Responsible food business. Remember the RGSEAA number on the Tax page too: without it, food can’t be published.

Specifications

1. 1Under Specifications, click Add a specification to add name → value pairs (CA/ES/EN). If you leave Spanish or English blank, the Catalan shows.

Saving, activating and previewing

Manage your products

The Your products table shows the status (Draft, Active, Out of stock, Archived), the origin and its verification, the price and the stock, with the Edit and Archive links. Careful: Archive is immediate, with no confirmation. To recover an archived product, edit it and save it again.

12Create products in series with templates

If you sell a family of similar products (jams, T-shirts, wines…), there’s no need to repeat the whole form every time: any non-archived product of yours can act as a template. There is nothing to create or maintain: the “template” is simply another product of yours.

How to use it, step by step

1. 1Open New product (or edit an existing one).
2. 2At the very top, on the “Fill the fields from another product” strip, click Use a template.
3. 3The “Choose a product as a template” dialog opens with the Search products… box: it shows your 24 most recent products and searches titles in any of the three languages.
4. 4Click the product you want: the fields fill in instantly and you’ll see the confirmation “Data copied. The title and images aren’t copied.”
5. 5Type the new title, upload the images and adjust whatever is needed (price, stock, net content…). Click Save.

What is copied and what isn’t

13Sell experiences (workshops, tastings, gift boxes)

The Experiences department is for products that aren’t shipped: workshops, tastings, activities and gift boxes. Pick an Experiences subcategory and the form adapts: it doesn’t ask for weight, dimensions or a manufacturer, stock is always unlimited (“Experiences are always available (no stock).”) and the “Experience delivery” card appears.

Delivery: automatic message and/or PDF voucher

Redemption codes: how an experience is validated

For each unit sold, a unique code is generated (format CG-EXP-…) which the buyer sees on their order together with the invoice number. When the customer comes to enjoy the experience, validate the code under Redemptions:

1. 1Go to Experience redemptions, type the code into the Redemption code field and click Look up.
2. 2Check the details: product, buyer, order, invoice and purchase date. The status must be “Valid”.
3. 3Optionally jot down a Note (optional) (e.g. “booked date”) and click Mark as redeemed. You’ll see “Experience redeemed.”

14The two gates: publishing and selling

CanGerard has two independent gates. Understanding them saves you confusion:

Between the two an intermediate state can exist: the product is visible but not buyable. With the tax details requested at sign-up it is uncommon (it only happens on profiles created by the team that haven’t completed them yet). The form puts it like this: “The product will be visible in the store, but customers won’t be able to buy it until you complete your fiscal details.” The buyer sees the purchase buttons disabled with a notice that buying will soon be possible. The other “visible but not buyable” case is in your hands: vacation mode (see “Your store profile”).

15Receive and manage orders

When a customer buys one of your products, you get the “New order” alert (in the app and by email) and the order appears under Orders (“Orders received”). Each order is one card with everything the customer bought from you in that purchase:

The coloured stripe on the left tells you at a glance where each order stands: gold “To ship” (your move), terracotta “Prepared” (waiting for the label), blue “Shipped”, green “Delivered” and grey “Cancelled”.

Can Gerard shipping, step by step

1. 1Pack the parcel with every product of the order, boxed and ready to go.
2. 2Click Mark as prepared. A window opens with the “Expected maximum parcel”: the weight and size of the box worked out from your products’ shipping data (what you declared on each listing), which is what the shipping price was calculated on. Weigh the closed box, packaging included, and measure it. If it matches, leave it as it is; if it differs, correct the weight (kg) and size (cm), rounding up. If you make a mistake, use Back to the expected values.
3. 3Click Confirm and mark as prepared. The card changes to “Prepared. We are arranging the transport: we will let you know when your label is ready.” and shows the declared parcel. At that moment the buyer is told their part is prepared, the automatic-cancellation countdown stops and the buyer can no longer cancel their part.
4. 4The CanGerard team books the transport with the variant the buyer chose and with the weight and size you confirmed. When the label is ready you receive the “Shipping label ready” email with the PDF attached, and the card shows Download label, the hand-over instruction and, if any, the “Instructions from Can Gerard” (collection day and slot, deadline to drop it at the point…).
5. 5Print and affix the label unaltered and hand the parcel over according to the variant: with home collection, have it ready at your origin address on the day and slot given; with InPost, take it to a Punt Pack or locker; with Correos, to a Correos office. No appointment needed: show the labelled parcel and that is it.
6. 6From here on there is nothing else to do: when the parcel moves, the order becomes Shipped (the buyer gets the email with the tracking number and link) and, on delivery, Delivered, which is what starts your payout clock.

Own shipping

The card of an own-shipping order shows the delivery address (the buyer’s name, address and phone) and, if they wrote any, the buyer’s instructions for the delivery (buzzer, access…). If a third-party carrier delivers it, pass them on when you book it.

• With a third-party carrier: the card says “Own shipping” with the method name. When you click Mark as shipped we ask for the tracking number and link (mandatory): the buyer gets them by email and sees them on their order, and the CanGerard team uses them to confirm delivery and release your payout. If you make a mistake, use Fix tracking. The charge for this shipment is yours and is settled with your earnings.
• Hand delivery: if you deliver the order yourself, use Hand delivery: type the buyer’s name and ID number and pass them your device to tick the confirmation box. That signature counts as delivery and starts the payout clock automatically.
• Free shipping handled by Can Gerard: it works like a Can Gerard shipment (mark it prepared, confirm the parcel and wait for the label); the transport cost plus the handling fee are deducted from your payouts with an invoice.

Each card also has the Mark the order as shipped link (and, once shipped, Mark the order as delivered). It acts on the whole order at once: every line changes status together and the buyer gets a single notice.

16Manage returns

When a buyer requests a return, you receive the “New return” alert and the request appears under Returns: “When the returned goods arrive at your origin address, mark them as received so the platform can process the refund.”

1. 1The buyer ships the products to your origin address.
2. 2When they arrive, open the request and click Mark as received.
3. 3The platform executes the refund to the buyer: this step is not yours to do.

17Invoices

Sale invoices (in your name)

Under Invoices sit the sale invoices the platform issues automatically in your name for every order (RD 1619/2012, art. 5). They are read-only: number, date, type (Simplified, Full or Rectifying), base, VAT, total and the PDF to download (if it says “Pending”, the PDF is still being generated). We also email a copy to your fiscal contact email.

You can filter by dates (From / To) and take them with you via Export CSV or Export Excel, in a format designed for your accountant. Return rectifications appear linked to the original invoice (“Rectifies …”).

Commission invoices (from CanGerard to you)

The invoices for the commission CanGerard charges you live under Payouts, in the “Commission invoices” table. One is issued per order (see the payouts section).

18Get paid (Stripe Connect)

To transfer your earnings, CanGerard uses Stripe Connect. Stripe collects your identity and bank details with its own secure, hosted flow: CanGerard has no access to them. Go to Payouts (“Payouts & verification”).

When do I get paid? The payout hold

CanGerard pays you per shipment, once the buyer has received the order: the payout is released 14 calendar days after confirmed delivery (for experiences and digital products, 14 days after payment). On platform shipments and signed hand deliveries everything is automatic; on own shipments with a carrier, the CanGerard team verifies delivery through the tracking you recorded and releases the payout. Until then, the money is held at Stripe: it never passes through CanGerard’s account.

On the same page, the “Holds and releases” card shows it all: what you have held (with the next release date), what is ready to transfer and the debts pending deduction (for example, the fees of an order cancelled for not shipping), with per-order detail.

The page, top to bottom

• Three indicators: Lifetime earnings (including the charges for your own shipping), Paid orders and Units sold.
• The Holds and releases card: held, ready to transfer and outstanding debts, with the per-order table.
• Stripe Connect status, with three checks: “Identity & bank details submitted”, “Charges enabled” and “Payouts enabled”.
• Your commission: “CanGerard commission: …%” (10 % by default).
• The Commission invoices table, with filters and export.

Completing onboarding

1. 1Click Set up payouts with Stripe.
2. 2On Stripe, follow the guided flow: business details, identity and bank account (IBAN).
3. 3When you finish, you return to CanGerard with “Thanks, we’ve refreshed your Stripe status.” and the three checks turn green one by one. Afterwards, the same button becomes Manage your Stripe account.

The commission and its invoices

The commission applies only to the price of the products (VAT included): shipping charges never accrue it, and Stripe’s fees are already included in it. For every order, the matching commission invoice is issued (already collected, because it is withheld from the payment) and you also receive it by email. In the table you can filter by dates, download each PDF and export everything with Export CSV or Export Excel. If there is a return, you’ll see the credit note flagged “(credit note)”; if one of your orders is cancelled automatically for not shipping, you’ll also see the invoice for the re-charged fees flagged “(re-charged fees)”, deducted from your upcoming payouts. The same goes for the “transport re-charged” of the free shipping Can Gerard handles (rate plus a €3 + VAT handling fee). Subscription invoices are not here: find them under Subscription.

19Notifications and preferences

The bell in the header collects every alert (new orders, labels, returns, invoices, low stock, reviews…). Under Notifications sits the full list, with “… unread”, Mark all as read and per-item marking.

Below it, “Notification preferences”: for each event you choose whether you want the alert In app, by Email or both. Changes save on their own. Strictly fiscal emails and essential order emails can’t be turned off entirely.

20Checklist and troubleshooting

Checklist to start selling

1. 1I created my seller account and verified my email.
2. 2My store is approved and my origin address is complete.
3. 3My subscription is active (or I have the lifetime-free account): no notice under Subscription.
4. 4I completed all my fiscal details (with the RGSEAA if I sell food). The billing agreement was already accepted at sign-up.
5. 5I went through the Shipping centre: Can Gerard variants switched on, own methods if I want them (and free shipping above an amount) and a comment about collection.
6. 6I created my products (templates do half the work for me) and activated them.
7. 7The Dashboard shows no yellow notices: buying is possible.
8. 8I completed Stripe onboarding (three green checks) to receive my earnings.

“I can’t publish” or “it can’t be bought”: checks

Glossary