Help center
The complete guide to selling on CanGerard
From sign-up to your first sale, step by step and click by click: create the account, complete your tax details, set up payouts and publish your Catalan products.
1Before you start: what you need
This guide walks you, step by step, from creating your seller account to publishing your first product and managing orders on CanGerard, the online marketplace for Catalan products.
Onboarding has five main milestones. Complete them roughly in this order, because each one unlocks the next:
- 1Create your seller account (and your store profile).
- 2Complete your tax details and sign the billing mandate.
- 3Wait for approval from the CanGerard team.
- 4Set up payouts with Stripe (charges and transfers).
- 5Create your products, set up shipping and publish.
Documents and details to have ready
| Field | Required | Details |
|---|---|---|
| Tax ID | Yes | Your NIF, CIF or NIE (we validate the check digit). Full name if you are self-employed; legal name if a company. |
| Full fiscal address | Yes | Street, postal code (5 digits), city and province, as on your tax certificate. |
| VAT regime | Yes | General, equivalence surcharge, franchise or agricultural (REAGP). If unsure, ask your accountant. |
| Bank account | Yes | An IBAN in your or your company’s name to receive payouts through Stripe. |
| Phone and email | Yes | A working phone and an email where you will receive invoice copies. |
| Product details | Yes | Title, description, price, VAT, stock, real packed weight and dimensions and, for food, the net content. |
| Photos | Recommended | Up to 6 images per product (PNG, JPG, WEBP or GIF). Square images with a clean background work best. |
Platform language
CanGerard is multilingual: Catalan (primary), Spanish and English. URLs include the language, e.g. cangerard.cat/en/seller. You can switch language anytime.
2Create your seller account
How to reach the sign-up page
You can get there from three places on the public store:
- 1In the secondary navigation bar (below the header), click Sell on CanGerard.
- 2In the footer, under “Sell with us”, click Become a seller.
- 3In the account menu (top right), under “New seller?”, click Start selling on CanGerard.
All three take you to /en/seller/register, the Sell on CanGerard page.
Two paths depending on your session
If you have no account, you see the full sign-up form. If you already have a buyer account and are signed in, you see “Turn your account into a seller account”, which only asks for store details. If you are already a seller or admin, we take you straight to Seller Central.
Full sign-up form (new account)
Fill in, in this order, your store details and then your personal account details:
| Field | Required | Details |
|---|---|---|
| Store name | Yes | The trading name buyers will see. Minimum 2 characters. |
| Comarca or town | Yes | Where your products are from (e.g. “Priorat” or “Vic”). Minimum 2 characters. |
| Contact phone | Yes | Between 5 and 20 digits. We use it to reach you in an emergency. |
| Store description | No | A short intro (up to 600 characters). You can edit it later. |
| Full name | Yes | Your real name. Minimum 2 characters. |
| Email address | Yes | Your sign-in identifier. Must be valid and not used before. |
| Password | Yes | Minimum 8 characters in the form; we recommend 10+ with a letter, a number and a special character. |
- 1When the required fields are filled, click the yellow Register your store button.
- 2While it processes, the button shows One moment…. Don’t click again or reload.
Choose a strong password
Although the form accepts 8 characters, the system may reject weak passwords: “Your password must be at least 10 characters and include a letter, a number and a special character.”
Already a buyer? Upgrade your account
If you signed in with a buyer account, the title becomes “Turn your account into a seller account”. Just fill in the store details and click Create your store.
Common errors
| Message | What to do |
|---|---|
| “An account with this email already exists.” | Sign in and upgrade to seller, or use a different email. |
| “Your password must be at least 10 characters…” | Strengthen the password as noted above. |
| “Check the details you entered…” | A required field is missing or has the wrong format. |
| “Too many attempts. Wait a few minutes…” | You tried too many times in a row. Wait and try again. |
What happens next
Submitting the form creates your account and a seller profile in “Pending review” state. You can sign in and prepare everything, but you can’t publish products yet.
3Sign in to Seller Central
Access
Seller Central has its own sign-in at /en/seller/sign-in.
- 1Enter your Email address.
- 2Enter your Password.
- 3Click Sign in.
Forgotten your password
- 1Click Forgotten your password?.
- 2Enter your account email and click Send the link.
- 3Open the email, type your New password and confirm with Save new password.
Expired links
If you see “Invalid link”, it has expired or already been used. Just request a new one.
Verify your email
Until you verify your email, a banner shows at the top of Seller Central. Open the verification email and click the link. Verification doesn’t block onboarding, but it’s best to do it early.
4The dashboard and the “Pending review” state
The onboarding screen
Right after registering you see the yellow “Pending review” badge and a three-step checklist:
- 1Seller account created — done.
- 2Complete your tax details — the only step that depends on you. There is a Complete fiscal details button.
- 3CanGerard team review — the final approval.
Why it’s “in review”
Seller onboarding needs admin approval. While your profile is pending you can prepare everything (details, store, draft products) but not publish. Once you complete your tax details, we review the application and email you.
Seller Central navigation
| Section | What it’s for |
|---|---|
| Dashboard | Onboarding status or, once approved, the sales summary. |
| Products | Create, edit, publish and archive your products. |
| Orders | Incoming orders and their shipping status. |
| Invoices | The sale invoices the platform issues in your name. |
| Shipping | Your own shipping methods and their rules. |
| My store | Your public store profile. |
| Tax | Your tax details and the billing mandate. |
| Payouts | Stripe onboarding, earnings and commission invoices. |
To the right of the header are the language switcher and the Sign out button.
5Complete your tax details
Tax details are required before we can approve your store and are what appears on your invoices. Go to Tax in the menu.
The “Tax details” form
| Field | Required | Details |
|---|---|---|
| Legal name | Yes | As on your tax certificate: full name (self-employed) or legal name (company). |
| NIF / CIF / NIE | Yes | No spaces or dashes. We validate the check digit. |
| Fiscal address | Yes | Street and number (with an optional second line). |
| Postal code | Yes | Exactly 5 digits. |
| City and Province | Yes | Fiscal town and province. |
| Contact phone | Yes | Appears on your billing contact details. |
| Fiscal contact email | Yes | We email a copy of every invoice issued in your name here. |
| Invoice series prefix | No | Left blank, it’s derived from your NIF. Can’t change once invoices are issued. |
| VAT regime | Yes | Choose your regime (see the table below). |
| Exemption legal basis | Conditional | Only if your regime doesn’t charge VAT (e.g. “Art. 20 LIVA”). |
- 1Fill in the required fields and click Save details. You’ll see “Tax details saved.”
The VAT regimes
| Regime | When to choose it |
|---|---|
| General regime (21 / 10 / 4 %) | The most common. You charge VAT per each product’s rate. |
| Equivalence surcharge | For retailers under this special regime. |
| Franchise (≤ €85,000, no VAT) | No VAT charged. Choosing it moves products with VAT ≠ 0 % to draft. |
| Agricultural regime (REAGP) | For farming, livestock or fishing activities under REAGP. |
Switching to Franchise
If you switch your regime to Franchise, the system moves every product with a VAT rate other than 0 % to draft. You’ll need to review them and republish with VAT at 0 %.
What we use this data for
It appears on the sale invoices CanGerard.cat issues in your name and on your behalf, under the third-party billing mandate you sign in the next step (RD 1619/2012).
6Sign the third-party billing mandate
On the same Tax page, below the form, is the “Third-party billing mandate”. With it you authorise CanGerard.cat to issue your sale invoices in your name. It is required before you can sell.
Tax details first
You can’t sign until your tax details are complete. If any are missing, you’ll see “Complete your tax details above before signing.”
- 1Read the full mandate text, shown in a scrollable box.
- 2Tick the box “I have read and accept the third-party billing mandate.”
- 3Click Sign mandate. When done, you’ll see “Mandate signed” and the date.
New versions
If we update the document, we’ll ask you to sign it again with the Sign new version button.
7Wait for the team’s approval
Once your tax details are complete and the mandate is signed, your application enters the review queue and we’ll email you when it’s approved.
Possible store states
| State | What it means |
|---|---|
| Pending | Awaiting review. You can prepare everything but not publish. |
| Approved | You can set up payouts and, once done, publish products. |
| Rejected | The application wasn’t approved. You’ll see the reason (if given). |
| Suspended | The account is temporarily suspended. Contact the CanGerard team. |
Make the most of the wait
While you wait you can complete your store profile, set up shipping methods and save products as drafts. Then, once approved, you only need to set up Stripe and publish.
8Set up payouts (Stripe Connect)
To get paid for sales, CanGerard uses Stripe Connect. Stripe collects your identity and bank details with its own secure, hosted flow: CanGerard has no access. Go to Payouts.
Stripe Connect status
| Check | What it means |
|---|---|
| Identity and bank details submitted | You completed the Stripe form with your details and IBAN. |
| Charges enabled | Stripe can now take payments for orders in your name. |
| Payouts enabled | Stripe can now transfer your earnings to your bank account. |
Onboarding
- 1Click Set up payouts with Stripe.
- 2On Stripe, follow the guided flow: business details, identity and bank account (IBAN).
- 3When done, Stripe returns you to CanGerard with “Thanks: we’ve updated your Stripe status.” The three checks turn green.
If the link expires
If you see “The onboarding link has expired”, click Set up payouts with Stripe again to resume.
Commission and commission invoices
At the top you see Lifetime earnings, Paid orders and Units sold, plus the CanGerard commission applied. Each month we issue the commission invoice, shown in the “Commission invoices” table on this page with a link to download the PDF.
9Set up shipping
CanGerard prices its standard tiers from the real carrier cost. On top of that, you can offer your own shipping methods. Go to Shipping.
Why offering your own shipping pays off
CanGerard’s standard shipping is billed at the real carrier cost: neither the platform nor you make anything on it. It’s simply a cost the buyer pays at checkout, and shipping fees are one of the top reasons buyers abandon their cart.
With your own method you set the price and the rules. The strategy that works best is offering free shipping above a threshold (for example, free over €40): you absorb the cost within your product margin and the buyer sees “Free shipping”, an option that’s always far more attractive and tends to lift both conversion and average order value.
Free shipping = more sales
Create an own method with a Minimum order amount (e.g. €40) and a price of €0. Many buyers add more products to the cart to reach the free-shipping threshold.
Restricted categories
Some categories (e.g. fashion) don’t allow the platform’s shipping. There you must have at least one active own shipping method before you can publish products.
Create a shipping method
- 1On Shipping methods, click New method.
| Field | Required | Details |
|---|---|---|
| Name (CA / ES / EN) | Yes | The name the buyer sees at checkout, in each language. |
| Price (€, VAT included) | Yes | The shipping cost the buyer pays. |
| Delivery time | No | Free text the buyer sees, e.g. “2-4” (days). |
| Order | No | Position in the list (lower numbers first). |
| Active | No | Only active methods are shown to buyers. |
The availability rules are optional; the method shows only if the order meets all active rules: min/max weight (g), min/max order amount (€) and max length/width/height (cm).
- 1Click Save method. You’ll see “Shipping method saved.”
Manage methods
| Action | What it does |
|---|---|
| Enable / Disable | Shows or hides the method to buyers without deleting it. |
| Click the name | Reopens the form to edit any field. |
| Delete | Removes the method (confirmation is requested). |
10Complete your store profile
Go to My store. Here you define how your store appears to the public.
| Field | Required | Details |
|---|---|---|
| Store name | Yes | The visible trading name. Minimum 2 characters. |
| Comarca or town | No | Where your products are from. |
| Description (CA / ES / EN) | No | Your store intro in each language (up to 600 characters). |
- 1Edit the fields and click Save changes. You’ll see “Store profile updated.”
Once the store is approved, the View public store link appears, opening your page as buyers see it.
11Create your first product
Go to Products and click New product. The form opens, organised in blocks. You can save as a draft anytime.
Basic information
| Field | Required | Details |
|---|---|---|
| Title and Description (CA / ES / EN) | Yes | The name and descriptive text in each language. |
| Category | Yes | Choose the leaf category the product fits into. |
| Brand | No | The brand, if applicable. |
| Sale price (€, VAT included) | Yes | The final price the buyer pays. |
| VAT (%) | Yes | The applicable VAT rate (21 by default). Under franchise it must be 0. |
| Reference price | No | A struck-through previous price, to show a discount. |
| Units in stock / Unlimited stock | Yes | Available quantity, or tick “unlimited” if it never runs out. |
| Condition | Yes | New, Used or Refurbished. |
| Production origin | No | Made in Catalonia, Catalan brand or Catalan distributor. |
Origin and its verification
An admin reviews the origin you pick before showing the label to buyers; meanwhile the product carries no badge. In the product table you’ll see whether the origin is “Origin verified” (green) or “Pending review” (amber).
Shipping data (required)
We need the real packed weight and dimensions: Weight (g) and Length / Width / Height (cm). Carriers bill by volumetric weight, so this drives the real cost.
Net content (required for food)
Enter the Quantity and Unit (g, kg, ml, l or unit) without packaging. It lets us show the unit price (€/kg or €/l). Required for food and drink.
Images, specifications and variants
- 1Under Images, click Add an image and upload up to 6 files; reorder with the arrows (the first is the main image).
- 2Under Specifications, click Add a specification to add name → value pairs (CA/ES/EN).
- 3Under Variants, click Add a variant if the product sells in different formats (e.g. 1 kg and 500 g), each with its own price, stock, dimensions and image.
Save and publish
| Button | What it does |
|---|---|
| Save as draft | Saves changes without publishing. Stays in Draft state. |
| Save & publish | Publishes the product (only if you pass every gate — see the next section). |
| Preview product page | Opens what the buyer will see in a new tab. |
If you’re not approved yet
The Save & publish button is disabled: “Your account must be approved to publish products. Until then, products are saved as drafts.”
Errors when publishing
“Food products need the net content…” → fill in quantity and unit. “This category doesn’t allow platform shipping…” → create an active own shipping method.
Manage your products
The My products table shows the status (Draft, Active, Out of stock, Archived), the origin, the price and the stock, with links to Edit or Archive.
12The gates you must pass to publish
For a product to become Active and visible in the store, all of these must be true at once:
- 1Your store is APPROVED by an admin.
- 2Your Stripe charges are enabled (onboarding complete), unless the environment runs in mock mode.
- 3Your tax details are complete and you have signed the billing mandate.
- 4The product is complete: for food, with net content; and, in restricted categories, with an active own shipping method.
If a gate is missing, clicking Save & publish still saves the product, but it stays a Draft until you complete it.
Quick check
Dashboard with no onboarding notices + Payouts with all three checks green + Tax with the mandate signed = you can publish.
13Receive and manage orders
When a customer buys one of your products, the order appears in Orders (“Orders received”). Each row shows:
| Column | Contents |
|---|---|
| Order | The order number and date. |
| Product | The product and, if applicable, the variant. |
| Buyer | The customer’s name. |
| Units | The quantity purchased. |
| Your earnings | What you’ll be paid for this line (commission deducted). |
| Shipping | The shipping status and the button to advance it. |
Advance the shipping status
- 1When you hand the parcel to the carrier, click Mark as shipped (from Awaiting shipment to Shipped).
- 2When the customer receives it, click Mark as delivered (to Delivered).
Dashboard summary
Once approved, the Dashboard shows Revenue, Orders, Units sold and Active products, a last-7-days sales chart, low-stock alerts and recent orders.
14Invoices
Sale invoices (in your name)
In Invoices are the sale invoices the platform issues automatically in your name for each order (RD 1619/2012, art. 5). They are read-only: for each one you’ll see the number, date, type, base, VAT, total and a link to download the PDF. We also email a copy to your fiscal contact.
Commission invoices (from CanGerard to you)
The invoices for the commission CanGerard charges you are in Payouts, in the “Commission invoices” table.
15Checklist and troubleshooting
Checklist to start selling
- 1I created my seller account and verified my email.
- 2I completed all my tax details.
- 3I signed the billing mandate.
- 4My store is approved.
- 5I completed Stripe onboarding (three checks green).
- 6I completed my store profile and shipping methods.
- 7I created products with weight, dimensions, images and (for food) net content.
- 8I clicked Save & publish and the products show as Active.
“I can’t publish” — checks
| Symptom | Cause / fix |
|---|---|
| The “Save & publish” button is disabled | Your store isn’t approved yet. Wait for approval. |
| It publishes but stays a “Draft” | A gate is missing: Stripe, tax details, signed mandate or own shipping. |
| Net content error | A food product without quantity/unit. |
| Own shipping error | A restricted category with no active own shipping method. |
Glossary
| Term | Meaning |
|---|---|
| Draft | A product saved but not visible in the store. |
| Active | A product published and visible to buyers. |
| Out of stock | A product with no available units. |
| Archived | A product removed from the store. |
| Stripe Connect | The service that handles your charges and transfers. |
| Third-party billing mandate | Your authorisation for CanGerard to issue your sale invoices in your name. |
Need help?
If you get stuck, contact the CanGerard team from the contact page. Have your store name and account email ready.